Video - Individual 650

[DJ]

BMW Individual: The most unique way to drive a BMW.
BMW Individual was established in 1991 as a division of M GmbH with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function. The automobile becomes a subtle statement of personality which deliberately focuses on what’s special and which turns aside from standardization.

The success story started with a design from Karl Lagerfeld, which was followed by another two designs over the next few years. These unusual prototypes were pioneering for what followed. Most recently, BMW Individual completed a very unique car for the Swiss watch manufacturer “Girard-Perregeaux”. Now take a look at this BMW Individual 650i. Awesome video!

[teknic88]

Definitely a work of art

[M-Individual]

The only way to drive a BMW